In 2019 "The Mini Guides of the World Heritage site" was started as a collaboration between Mörbylånga Municipality and Naturum Otterby within the framework of DUNC, inspired by the Naval Museum in Karlskrona who also work with Mini Guides.
Alunskolan in Södra Möckleby, the school nearest to the World Heritage site, was chosen to take part in the project. Alunskolan is a village primary school.
The Mini-Guide training will now continue with the teachers and pupils deciding the themes for the next training period.
Politicians and civil servants from different organisations in the Region were invited on a guided bus tour of the WH site on Öland which would have departed from the participants places of residence.
40 persons enrolled to take part in the training which included learning what is a WH site and all about the Agricultural Landscape of Southern Öland. This was postponed due to the Corona virus.
In order to spread knowledge about our WH site films were made to show the Outstanding Values in an easy and informative way. They were shown at a Christmas market, the tourist office and on social media and are in both Swedish and English. The films are also part of a package with posters and postcards as information material for entrepreneurs. These postcards were sent to over 2000 recipients as a way to spread knowledge. During this information campaign, requests were also made for logos that entrepreneurs could use.
New logos, texts and images have been developed for entrepreneurs and associations who want to use the World Heritage Site of the agricultural landscape of Southern Öland in their marketing. Inspired by the World Heritage Site the English Lake District, a concept has been developed with four messages:
The logos are free to use for entrepreneurs and associations. In addition to the new logos, there are short texts about the World Heritage site in Swedish, English and German and a picture material that they also can use. So, our local entrepreneurs are also our ambassadors spreading knowledge about our World Heritage.
We have also developed Ambassador walks with different themes and made films of our local ambassadors to promote ambassadorship on Social media. Mörbylånga has worked a lot with the media to get articles in newspapers and stories on the radio and television. Which we have succeeded well in doing. It is especially important with well-prepared press releases for organisations working in rural areas.
What we also have done is to give people information about the other World Heritages at festivals and meetings for example at the harvest festival, and other happenings. We created a South Baltic Presentation to raise awareness of the sites in this region. This included a short film showing the 4 World Heritage sites in the project.
A South Baltic Sea World Heritage exhibition has been shown at Naturum Ottenby ,Öland. The goal was for visitors to be inspired and curious about these beautiful sites by learning more about them. Thereafter being able to pass on their knowledge to others.
We have lifted the world heritage sites in the project in several lectures over the years, for example with local community associations, schools and at other public events.