Tourism is one of the Baltic Sea region's fastest-growing economic sectors which contributes greatly to economic growth and job opportunities particularly in more rural areas.
It is also a major contributor to negative environmental impact, degradation of the visited locations and problematic seasonal visitor patterns. That is why we need sustainable heritage tourism.
How do we achieve it? Hopefully you will find answers in our heritage tourism action plans and strategies. Don't forget they are working documents that should be revised regularly to reflect changes in the destination, tourism economy and the needs of its community.